The Media and Communication Program is a formal education program offered at the associate degree level. Media and Communication is a field where public and private sector institutions provide services in the communication sector. This field includes traditional media, production companies, advertising agencies, news agencies, digital media, etc. With the introduction of visual and auditory communication tools into our lives and their constant technological advancements, the need for qualified workforce in the industry has increased.
Istanbul Gedik University’s Media and Communication Program is equipped to meet the increasing demand for trained personnel in the sector with its up-to-date curriculum that emphasizes both traditional and digital media, and its 3+1 education model that provides practical internship opportunities. The program has a strong academic staff and offers opportunities for both theoretical and practical education with its well-equipped physical infrastructure, preparing students for the professional world with all necessary qualifications.
Graduates of our program are employed in various sectors such as radio, television, newspapers, media, production centers, and relevant departments of institutions and organizations. They gain the competence to work in journalism and programming areas in newspapers, television, radio, digital broadcasting, advertising sector, corporate communication, public relations departments, and social media design areas.
Objective
The main objective of the Media and Communication Program is to train qualified professionals who have practical skills and possess the necessary theoretical and practical knowledge and skills in the field, who are academically and sectorally knowledgeable, capable of using information technologies, equipped to work in teams, take responsibility, and adhere to professional ethics.
Target
To educate individuals who are familiar with theoretical knowledge and terminology related to communication sciences, knowledgeable in social and state protocols, aware of the usage areas of media tools and environments, have acquired information and competence about new media theories and practices, effective in information and document management supported by information technology, possess written and oral communication rules, effective communication skills, knowledgeable and efficient in corporate communication, able to determine the techniques, tools, and information technologies required for media and communication-related applications and use them effectively, capable of producing solutions to unforeseen problems encountered in applications, able to take responsibility in working groups or individually, and have a foreign language proficiency at a level to follow innovations in the field. In addition, to train industry professionals who have embraced the principles of Continuous Improvement, Total Quality, and Social Responsibility, who are open to collaboration with non-governmental organizations, have an intellectual and creative perspective, are sensitive to national and global problems, open to personal development and lifelong learning, and have internalized professional and universal ethical codes. Furthermore, to train individuals who are respectful to historical and social values, follow developments in science and technology with the consciousness of the necessity of lifelong learning, have knowledge and awareness of occupational health, worker safety, and environmental protection.
Program Objective
The era we live in is called the “Information Age.” With globalization, new communication technologies have become widespread worldwide, information flow has accelerated, and spatial and temporal boundaries have been surpassed. In the 21st century, media and communication have become one of the rising sectors of globalization. The need for qualified labor force in the specialized field of media and communication is increasing both globally and in our country. The requirement for media leaders – competent communication experts who apply, manage, and evaluate communication processes in various fields ranging from the private sector to state institutions, education, and civil society organizations – is increasing day by day. Especially due to the increasing dominance of digital media in both the economy and social relations, there is a need to train experts in this field.
With the development of communication technologies, the need for trained personnel in various institutions and organizations is increasing day by day. Especially in recent years, the internet’s integration into our lives has turned it into an indispensable communication tool not only for large institutions and organizations but also for small businesses.
The Gedik Vocational School Media and Communication Program offers its students a perspective that allows them to understand, interpret, and facilitate communication processes by mastering media tools and environments. The main aim of this program is to train qualified and equipped human resources who can manage both internal and external communication for media and communication sectors and businesses.
Who Can Apply to This Program?
Candidates who choose the Media and Communication program should be interested in media tools and environments and should possess qualities such as being successful, enterprising, enjoying interacting with people, mobilizing local resources, being creative, active, open to communication, and dynamic.
After Graduation
Graduates of this program can work in the media sector in areas such as journalism, photography, video design, radio, television, cinema, production companies, advertising agencies, and social media agencies. Another area that provides employment for graduates is the marketing, public relations, and corporate communication departments of businesses. They are employed to work as middle-level staff and experts in the marketing, public relations, and corporate communication departments of service and industry businesses operating in our country, hotels, businesses engaged in international trade, and businesses operating in national and global markets. Additionally, graduates can find opportunities to work in relevant fields within public institutions.
Vertical Transferable Departments
Press and Publishing, Film Design, Photography and Video, Journalism, Visual Communication, Visual Communication Design, Visual Arts and Visual Communication Design, Communication, Communication Sciences, Communication Arts, Communication and Design, Media and Communication, Media and Communication Systems, Radio and Television, Radio-Television and Cinema, Cinema and Television, Television News and Programming, New Media.