ARTICLE BY ASST. PROF. TUĞBAY BURÇİN GÜMÜŞ ON “PRIORITIZING NECESSARY CHARACTERISTICS IN BUSINESS ENTREPRENEURSHIP USING FUZZY AHP METHOD” PUBLISHED

Dr. Tuğbay Burçin Gümüş’s article titled “Prioritizing Necessary Characteristics in Business Entrepreneurship Using Fuzzy AHP Method” serves as a significant guide for entrepreneurs aiming to understand and enhance the dynamics of the business world.

This original study employs the Fuzzy Analytical Hierarchy Process (AHP) method to identify the essential competencies that business entrepreneurs should possess. Dr. Gümüş’s research provides valuable insights for individuals striving to excel in the field of entrepreneurship.

The article is a valuable resource for those seeking to improve their entrepreneurial performance and achieve sustainable success in the business world.

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