BOOK CHAPTER BY ASST. PROF.  TUĞBAY BURÇİN GÜMÜŞ, “A STRATEGIC PERSPECTIVE ON INNOVATION MANAGEMENT FOR INCLUSION IN SOCIETY 5.0,” PUBLISHED

In today’s rapidly changing and digitizing world, innovation holds critical importance for both societies and organizations. Dr. Tuğbay Burçin Gümüş’s book chapter, titled “A Strategic Perspective on Innovation Management for Inclusion in Society 5.0,” provides a strategic outlook on this essential topic.

Focusing on the concept of Society 5.0, the chapter addresses the needs of contemporary societies shaped by digitalization and technological advancements. Gümüş explores how innovation management not only enhances organizational competitive advantage but also contributes to the overall well-being of society.

The chapter offers a comprehensive guide on developing and implementing innovation strategies. Readers will gain valuable insights into integrating innovation into an organization’s DNA and aligning it with human resource management and sustainability principles.

This book chapter serves as a vital resource for business leaders, academics, and innovation enthusiasts. Dr. Gümüş’s in-depth analysis demonstrates how innovation can drive not only organizations but entire societies toward a more sustainable and competitive future.