BOOK CHAPTER BY ASST. PROF. TUĞBAY BURÇİN GÜMÜŞ, “STRATEGICALLY DRIVING DIGITAL TRANSFORMATION IN COMPETITIVE BUSINESS ECOSYSTEMS,” PUBLISHED

Dr. Tuğbay Burçin Gümüş contributes a significant book chapter highlighting the strategic importance of guiding the transformation of competitive business ecosystems. Titled “Strategically Driving Digital Transformation in Competitive Business Ecosystems,” this work explores key topics at the heart of digital transformation in the business world.

The chapter examines how digital transformation extends beyond an organization’s internal processes to influence broader business ecosystems. It emphasizes how organizations interact with suppliers, customers, and other stakeholders within the rapidly changing dynamics of the business environment.

The book chapter explores how businesses can strategically drive digital transformation within these competitive ecosystems and capitalize on its potential. By emphasizing the power of digital technologies and innovation, it provides insights into how organizations can enhance their competitive advantage.

Dr. Gümüş’s in-depth work is a valuable resource for business leaders, academics, and anyone interested in digital transformation. It offers practical guidance and strategic perspectives for navigating the challenges and opportunities of the digital age.