PROJECT TITLED “THE IMPACT OF DIGITAL TRANSFORMATION STRATEGIES ON COMPANY PERFORMANCE IN TURKEY: ANALYSIS AND RECOMMENDATIONS” SUPERVISED BY ASST. PROF. TUĞBAY BURÇİN GÜMÜŞ RECEIVES SUPPORT UNDER TÜBİTAK 2209-A
The project titled “The Impact of Digital Transformation Strategies on Company Performance in Turkey: Analysis and Recommendations” has been awarded support under the TÜBİTAK 2209-A University Students Research Projects Support Program, managed by TÜBİTAK Scientist Support Programs Presidency (BIDEB), for the 2023 first term.
Original Contribution of the Research
This study stands out for its comprehensive analysis of the effects of digital transformation strategies on the performance of companies in Turkey. It adopts an approach to understand the relationship between the strategies and performances of companies undergoing digital transformation in Turkey.
In addition to its analytical insights, the research aims to offer recommendations to help companies implement their digital transformation strategies more effectively. Thus, the study will contribute to the literature on digital transformation strategies and company performance in the field of business management in Turkey, while providing actionable suggestions for Turkish companies.
Key Recommendations
The project proposes several recommendations, including:
- Involving employees in the development and implementation of digital transformation strategies.
- Enhancing digital skills and infrastructure.
- Digitizing business processes.
- Implementing customer experience-focused strategies.
This research will serve as a valuable resource for both academia and the corporate sector, aiming to support companies in achieving better performance through well-structured digital transformation strategies.
