THE PROJECT TITLED “THE IMPACT OF BLACK SWAN EVENTS ON STRATEGIC MANAGEMENT OF BUSINESSES: FROM UNPREDICTABILITY TO COMPETITIVE ADVANTAGE,” SUPERVISED BY ASST. PROF. TUĞBAY BURÇİN GÜMÜŞ, HAS BEEN AWARDED SUPPORT UNDER TÜBİTAK 2209-A.
The project titled “The Impact of Black Swan Events on Strategic Management of Businesses: From Unpredictability to Competitive Advantage” has been granted support under the TÜBİTAK 2209-A University Students Research Projects Support Program, managed by TÜBİTAK Scientist Support Programs Presidency (BIDEB), within the scope of the 2023 second term.
Background and Purpose of the Project
Today’s business environment is becoming increasingly complex and dynamic. Numerous variables, including economic, political, social, geographical, and ecological factors, deeply influence the strategic management of businesses. Business processes such as the nature of produced goods or services, marketing strategies, organizational structures, and technological applications are directly affected by environmental factors.
In this context, “Black Swan Events,” which are unpredictable and rare occurrences, pose significant challenges for businesses. However, these events also hold the potential to create competitive advantages. This research project aims to explore how businesses can cope with such unpredictability and, more importantly, turn it into a source of competitive advantage.
Research Significance
The project offers a new perspective on traditional strategic management theories, potentially broadening or reshaping strategies for dealing with unpredictability. By doing so, it can contribute to the development of more effective and sustainable strategies for businesses to address uncertainties.
The successful completion of this research project aims to provide innovative approaches to overcoming challenges faced by the business world. Additionally, this project highlights the university’s leadership in academic and scientific research, demonstrating its commitment to contributing to the field of strategic management and beyond.
