TÜBİTAK 2209A PROJECT ON “DIGITAL TRANSFORMATION STRATEGIES IN TURKEY” SUCCESSFULLY PRESENTED AT AN INTERNATIONAL CONGRESS

Gamze Güngör, Ceren Çakmak, and Özge Melisa Zengin, senior students from the Industrial Engineering Department at Istanbul Gedik University, successfully presented their TÜBİTAK 2209A project, supervised by Dr. Tuğbay Burçin Gümüş. The project, titled “The Impact of Digital Transformation Strategies on Company Performance in Turkey: Analysis and Recommendations,” garnered significant attention at the “3rd BILSEL International Turabdin Scientific Researches and Innovation” Congress held on September 14-15, 2024.

The project provided a comprehensive analysis of how digital transformation strategies in Turkey affect company performance and offered strategic recommendations for firms. Our students proudly represented the university on an international platform with their valuable scientific contributions.